Our origin story | Fairphone
Updated: February 23, 2025
Summary
The video showcases the importance of fair electronics and ethical sourcing of materials, focusing on conflict minerals like cobalt. It emphasizes the impact of supporting fair products on both the environment and the livelihoods of miners. Fairphone's initiative, the Fair Cobalt Coalition, demonstrates a practical approach to ensuring fair treatment of miners and reducing CO2 emissions. The video also highlights the benefits of repairing phones and offering warranties to promote sustainability and customer service.
Introduction to Crowdfunding for Conflict Minerals
The speaker was driven by idealism to set up a campaign around conflict minerals with a crowdfunding initiative that raised seven million euros within three months.
Advocating for Fair Electronics
The importance of fair electronics and the responsibility to bring fair products to the market while considering the planet and starting at the source.
Examples of Fair Materials
Examples of fair materials such as fair trade gold and fair cobalt for batteries in electronics devices.
Fair Cobalt Coalition
The creation of the Fair Cobalt Coalition by Fairphone to work with cobalt mine sites and provide miners with a decent income.
Sustainable Practices
The impact of paying a small premium for fair devices on CO2 production and repairing phones to achieve a 10 out of 10 rating in repairability.
Long-lasting Devices
Offering a five-year warranty on phones that are designed for easy dismantling, promoting sustainability and customer service.
FAQ
Q: What is the Fair Cobalt Coalition and what is its purpose?
A: The Fair Cobalt Coalition was created by Fairphone to work with cobalt mine sites and provide miners with a decent income.
Q: How does paying a small premium for fair devices impact CO2 production?
A: Paying a small premium for fair devices can have a positive impact on CO2 production as it promotes sustainability and responsible sourcing.
Q: Why is repairing phones important in achieving a 10 out of 10 rating in repairability?
A: Repairing phones is important because it contributes to achieving a high repairability rating, which in turn promotes sustainability by extending the lifespan of devices.
Q: What is the significance of offering a five-year warranty on Fairphones?
A: Offering a five-year warranty on Fairphones is significant as it demonstrates the company's commitment to customer service and confidence in the durability of their products.
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